Behind the Lens

Tyrone Zire McCants, the visionary CEO & Founder of Zire Photography and Graphics, LLC, is a multifaceted artist, small business owner, and community advocate based in New Jersey. With over a decade of experience, McCants has made significant strides in the photography and media industry, establishing himself as a leading Black photographer and multimedia expert.

Founded in 2009, Zire Photography and Graphics is a Black-owned company with operations across multiple states, including New Jersey, New York, Arizona, Atlanta, and Maryland. Specializing in architectural, portrait, commercial, and documentary photography, ZirePhotos caters to a diverse clientele, including esteemed brands like Toyota, ESPN, and Target.com.

Inspired by legends like Gordon Parks, Melvin Van Peebles, and Spike Lee, Zire infuses his work with passion and creativity. Beyond his commercial success, he is deeply committed to community development, which is evident through initiatives like The What Is Hip-Hop Project and Proud Poppas United. His dedication has been recognized through awards and proclamations, underscoring his impactful contributions.

Zire's portfolio boasts collaborations with renowned brands, showcasing his talent for storytelling and visual narrative. His documentary filmmaking, photography projects, and commitment to youth advocacy reflect his versatile skill set and unwavering dedication to empowering communities through art.

As an international artist mentor, Zire extends his expertise to aspiring artists in various countries and regions, fostering creativity and cultural exchange. His volunteer efforts transcend borders, creating a ripple effect of inspiration and artistic growth among emerging talents.